Businesses are now torn between investing in their own delivery infrastructure or relying on external services. If you’re also at this crossroads, fear not! This guide will explore why upgrading to an in-house food delivery system is a sensible move for your business in 2023.
From reining control over customer experiences, to cost savings and brand visibility, in-house food delivery can turn out to be a game changer for your enterprise. Let’s dive into it!
What is In-House Delivery?
In-house delivery refers to a system where a business takes full control of its delivery process. Instead of relying on external services, the company employs its own fleet and drivers to transport goods to customers. You have more control of your fleet with in-house delivery.
What is Third-Party Delivery?
Third-party delivery refers to the use of external services to handle a business’s delivery needs. Rather than employing their own fleet and drivers, the company hands its products over to another organization, such as Uber Eats or SkipTheDishes, that specializes in transport.
Keep in mind that you can use third-party tools and not have a third-party delivery company. These concepts are separate. For example, you can select from a list of the best free route planners, like Circuit for Teams, and still form an entire in-house delivery fleet.
What is Third-Party Delivery Popular?
Third-party delivery has gained popularity for a variety of reasons. Firstly, it allows businesses to instantly scale their delivery capabilities without the need for a large upfront investment.
Secondly, it provides access to professionals experienced in logistics, ensuring timely and efficient deliveries. Lastly, third parties often have established infrastructures across vast regions, which can expand a company’s potential customer base dramatically.
Despite these advantages, businesses might need to grapple with loss of control over their customer experience and potential conflicts that could arise from outsourcing a critical operation.
5 Reasons Why In-House Food Delivery Makes Sense in 2023
Even with all of its positives, third-party delivery may not be the right choice for your business. In 2023, you may want to consider using an in-house delivery team for the following reasons.
1. Control Over Customer Experience
With in-house delivery, you can ensure top-notch customer service. You control the entire process from cooking to box packaging and, finally, delivery. For example, your drivers can be trained to handle food properly and interact professionally with your loyal customers.
2. Cost Savings
While in-house delivery may require a hefty initial investment, it can lead to significant cost savings in the long run. This approach bypasses third-party fees, allowing a greater portion of revenue to stay within your company. It’s an investment that will pay off over time.
3. Brand Recognition
In-house delivery can be a powerful tool for boosting your brand’s visibility. Having your logo prominently displayed on your delivery vehicles creates mobile advertising opportunities, helping to elevate brand recognition as they travel within and beyond your local area.
4. Improved Logistics Management
In-house delivery provides increased flexibility in managing logistics. This freedom allows companies to adjust delivery timings, routes, and processes according to their unique needs and demands. It equips businesses with the agility to handle sudden changes more efficiently.
5. Protection of Customer Information
Running your own delivery service also offers the advantage of keeping customer information secure. Unlike third-party delivery systems, in-house operations keep all important data under the company’s control, greatly reducing the risk of disastrous data privacy breaches.
While third-party delivery services offer convenience, in-house services provide an unmatched level of control and long-term benefits. As we’ve explored, everything from enhancing your brand identity to safeguarding customer data can be tackled effectively with in-house food delivery.