Any business will have a hard time obtaining customers if it doesn’t have a good marketing strategy.
One way to reach out to and entice customers is to use email marketing. Each week or every month, you send a note or a full newsletter keeping subscribers abreast of new developments.
So what are some specific restaurant email marketing ideas that you may be able to use?
Offer Coupons to Those on Your Email List
You want the people who are on your email list to feel like they matter. To enhance the perception that your subscribers are part of a special club, you can offer discounts and other deals that only they know about.
Nobody is ever upset about finding a 15 percent coupon in their inbox or a coupon for a free glass of wine the next time that they go out to eat.
Let Subscribers Vote on a New Dish
Customers love it when they feel like they helped play a role in a company’s success. One way to do that is to allow your subscribers to pick the name of a new dish or to let them submit a recipe idea that they would like added to your menu. Your subscribers feel good because they know that their voices matter while you feel good because your company just got valuable feedback.
Such restaurant email marketing ideas helps to increase customer loyalty and increase future sales without having to spend a lot of money on marketing.
Make Sure You Offer Useful Information
If you don’t have any plans to give away free meals or any plans to create a new dish in the future, an email newsletter can still be a useful tool.
As long as you have good information and an effective headline to get people to open your letter, it will still be seen by your target audience who may then share it with others.
For instance, you may want to mention how your restaurant was named a best local eatery or won an award for best pizza in town.
There are several restaurant email marketing ideas that can make your business more visible to potential customers. When done properly, an email list gives you easy access to hundreds or thousands of people whenever you want to roll out a new promotion or need to get an urgent message out toy our customers. Overall, it can help you improve relationships with customers without costing you a lot of time or money.
Need help with your restaurant’s email marketing strategy? Talk to us, we can help!