With the variety of choices people have every day as to where to eat their next meal, the restaurant business is considered without a doubt the most competitive of all small businesses. Therefore, owners must always strive for new and interesting ways to attract customers to their place and keep them coming back for more. With social media being used more and more to promote businesses, smart restaurant owners are learning how to use it to their advantage. Of all the social media sites available to business owners, Instagram is rapidly becoming the site of choice for restaurant owners. If you’re curious how to get Instagram followers for your restaurant, there are many ways it can be used to your advantage.
Highlight the Food
Naturally, the most important aspect of any restaurant is the food it serves. A great way to get Instagram followers for your restaurant is to take excellent pictures of the many dishes you serve, letting customers wet their appetites along the way. Dishes that can be put on display for all to see include:
- Fresh salads
- Brunch specials
- The latest hamburger creation
An added way to spice up your pictures is to show pictures taken at many different angles, highlighting the many unique ingredients of a dish.
Behind the Scenes Action
Since social media is all about sharing, showing behind the scenes pictures of your business can be another way to get Instagram followers for your restaurant. People love to see pictures of their food being prepared and how staff interacts with each other and customers. These pictures are great ways to add a personal touch to your business; giving customers the feeling they will be welcomed when they walk through the doors.
Personal Pictures
Along with pictures of the food and staff, posting some personal pictures on your site can get Instagram followers for your restaurant. Cute pictures of pets or kids can always tug at customer’s heartstrings, and being willing to let customers have a glimpse into intimate family moments like birthday parties or holidays can let people know you and your restaurant are friendly and welcoming.
No matter what your marketing goals may be, using Instagram to get followers for your restaurant can be a great way to create a visual story that will keep customers coming through your doors each day, whether for business luncheons or intimate dinners for two.
