Does your survival as a restaurant really depend on being the biggest and brashest restaurant on the block? Probably not. Smaller, independent and more intimate restaurants can certainly compete with the larger restaurant chains, but it may all depend on how clever...

Tools for discovering new places for people on the go have become a must have. Mobile devices and their accessibility to geo-locational applications now allow searchers to free themselves from their own towns and discover new places. Whether those discoveries be...

Similar to other geo-locational search sites, but with a twist, Foursquare offers visitors the opportunity to locate places and specific activities wherever they chose to visit or travel. People are then encouraged to share these experiences with their friends, and...

Founded in 1998, OpenTable for restaurants has established a much needed niche as a real-time online restaurant reservation service. Far removed from the drive-through burger and fries crowd, OpenTable tends to cater to more of a sit-down upscale patron, wanting a...

The hospitality and food service business is a major player in the economy. It goes without saying that people’s blood, sweat and tears account in part for the steady growth of the industry and it would seem appropriate that restaurant owners look to current...

Even an existing website can have problems with engaging and sustaining visitors. It’s not the end of the world, but what’s the point of having a site if potential customers are not seeing your vision? These things of course should be seamless to your potential...

Last week we gave you a primer on growth hacking for your restaurant business, the 21st century means of marketing and the future of your restaurant. If you haven’t seen it, get over there now. But, as you may have noticed, we’ve saved the best for last. So here’s...

With the variety of choices people have every day as to where to eat their next meal, the restaurant business is considered without a doubt the most competitive of all small businesses. Therefore, owners must always strive for new and interesting ways to attract...

Big, over the top advertisements are so yesterday (or, as we like to say, last night’s entrée). You have an amazing restaurant and a not-so-amazing budget. We hear you, no – we really do. We’ve developed a plethora of restaurants into local entities with a few pennies...

Food trucks are becoming more and more popular by the day. Lots of competition means that truck owners need to find new and original ways of promoting their business in order to stay alive. Here are a few food truck promotion ideas to market your food truck that you...

It’s the internet’s world, and we’re just living in it. As a restaurant owner you should know that your restaurant is no longer just a physical resort, but its online presence and digital imprint is more important than ever. What’s even more important is that in a...

When you think about the benefits of a business website, you may immediately think about e-commerce and online shopping. Perhaps you think about how a service-oriented business may use the text on a website to position itself as an experienced expert. If you run a...

By now we all understand that one of the greatest marketing challenges that restaurant operators face is making their businesses stand out amongst the crowd. Even once you have defined your niche and mastered your specialities you still have to overcome the...

You're not along if you have setup and designed a Facebook page for your restaurant but no one is liking your new page. If you have no likes not only does it make the page essentially useless but it also reflects bad on your restaurant for the few people that are...

While you would probably rather focus on your food than having to market your restaurant, it's something you can't ignore. You can have the best food in the city but it doesn't mean much if no one is coming to your restaurant to try it. Marketing your restaurant...

Restaurants use Yelp everyday to help improve and grow their business. Is your restaurant one of them? Yelp is one of the most used resources for people to find and research local restaurants. Whether they are looking for new restaurants, browsing for reviews or...

Following a bunch of people on Twitter usually gets you some followers back. But these followers don't provide any value to your restaurant or food truck and they likely aren't going to be your customer. There are however several great ways to get valuable and...

Wouldn't it be great to get more customers coming into your restaurant? Isn't that what a great website is supposed to help you do? While most good websites are setup to be search engine friendly and help you rank high, there are several strategies that you can use to...