Everyone’s a critic, right? Actually, it’s true. There is now the potential for every single customer that crosses your path to qualify themselves as an admirer or detractor of your restaurant, without a moment’s hesitation. Blame it on mobile devices taking over the...

Everyone loves a freebie, that’s fairly established, but all too often they can put a serious dent in your revenue margin. So how do restaurant owners keep the customers happy without resorting to offering discounted meals and beverages all the time? Promotion is...

By now you may have an inkling that the biggest weapon you have in your restaurant’s arsenal, apart from great food, is your website. Your site is essential in the first tentative steps your potential customers will make in their journey to actually dining at your...

The art of conversation; does is still exist? Many would say no, but if we have a look at the current ways people now communicate, things have definitely changed. Twitter has been at the forefront of one of the ways we now communicate, not only with those we know, but...

Over the past few years social sharing has taken off like the proverbial rocket. This is especially so for restaurants, with some saying this communication vehicle has reshaped the industry. They just might be correct. Instagram is an example of this change that now...

From what we can tell so far within the restaurant industry, no longer is it the sole burden of your website, or indeed your menu, to draw in customers. There are several things that can make your restaurant more appealing, but none so much as the modern day version...

Times certainly have changed when we think of what a dining experience used to be. We now have more restaurants with more culinary choices than ever, which can only be great for the consumer. Restaurants too can now relish in the new wave of expectation and wishes of...

Does your survival as a restaurant really depend on being the biggest and brashest restaurant on the block? Probably not. Smaller, independent and more intimate restaurants can certainly compete with the larger restaurant chains, but it may all depend on how clever...

Tools for discovering new places for people on the go have become a must have. Mobile devices and their accessibility to geo-locational applications now allow searchers to free themselves from their own towns and discover new places. Whether those discoveries be...

Similar to other geo-locational search sites, but with a twist, Foursquare offers visitors the opportunity to locate places and specific activities wherever they chose to visit or travel. People are then encouraged to share these experiences with their friends, and...

Founded in 1998, OpenTable for restaurants has established a much needed niche as a real-time online restaurant reservation service. Far removed from the drive-through burger and fries crowd, OpenTable tends to cater to more of a sit-down upscale patron, wanting a...

The hospitality and food service business is a major player in the economy. It goes without saying that people’s blood, sweat and tears account in part for the steady growth of the industry and it would seem appropriate that restaurant owners look to current...

Even an existing website can have problems with engaging and sustaining visitors. It’s not the end of the world, but what’s the point of having a site if potential customers are not seeing your vision? These things of course should be seamless to your potential...

Last week we gave you a primer on growth hacking for your restaurant business, the 21st century means of marketing and the future of your restaurant. If you haven’t seen it, get over there now. But, as you may have noticed, we’ve saved the best for last. So here’s...

With the variety of choices people have every day as to where to eat their next meal, the restaurant business is considered without a doubt the most competitive of all small businesses. Therefore, owners must always strive for new and interesting ways to attract...

Big, over the top advertisements are so yesterday (or, as we like to say, last night’s entrée). You have an amazing restaurant and a not-so-amazing budget. We hear you, no – we really do. We’ve developed a plethora of restaurants into local entities with a few pennies...

Food trucks are becoming more and more popular by the day. Lots of competition means that truck owners need to find new and original ways of promoting their business in order to stay alive. Here are a few food truck promotion ideas to market your food truck that you...

It’s the internet’s world, and we’re just living in it. As a restaurant owner you should know that your restaurant is no longer just a physical resort, but its online presence and digital imprint is more important than ever. What’s even more important is that in a...