Did you know that we offer custom menu design as part of our restaurant website package? Why would we do that? Well, we’re invested in your restaurant’s success. Because when you’re doing good, we’re doing good. And also, we just really enjoy it when our clients are off with a complete restaurant design package that we know will work for them.
Because when your menu is done right, it not only reflects your restaurant’s brand but also guides your guests, boosts average ticket size, and helps you sell more of what you want.
Here’s how we approach custom restaurant menu design with intention, strategy, and creativity.
Why You Should Consider a Custom Menu
Your menu is one of the most important tools you have. If it’s confusing, cluttered, or buried three clicks deep, potential customers may never make it to your table.
A well-designed menu will showcase your best items front and center, and ultimately, it increases order values through smart design and placement. It should match your brand in tone, style, and layout. And this is important: it needs to work seamlessly on mobile, because that’s where most customers are browsing. Finally, it must load fast and look clean, whether it’s a PDF, interactive page, or integrated with your online ordering system.
Our Approach to Custom Menu Design
As we build your restaurant website, we get an idea of your brand, your goals, and the way your customers order. Then, we design your menu to fit. Here’s what that process looks like:
We Start with Strategy: Get ready, because we’ll ask you a lot of questions. The answers shape the design and structure of your menu. For example, we’ll want to know:
- What do you want to sell more of?
- Are there items with great margins that should be highlighted?
- Do you want separate menus for brunch, happy hour, or catering?
- Do your customers need to filter by dietary needs?
We Build Your Menu for User Experience (UX): Great design is more than aesthetics; it’s about functionality. We design your menu to be easy to navigate, clear and scannable, mobile-ready, and optimized for search engines. We use smart layout techniques, clear headings, and intentional spacing to make sure your menu works well and looks good.
We Design with Your Restaurant Brand in Mind: Everything, from fonts to icons to item descriptions, is tailored to match your restaurant’s personality, whether you offer a high-end tasting menu or are a casual food truck. Our team of professional designers will always reflect that in the design.
We Make Updates Easy: Menus change. Specials rotate. Prices shift. That’s why we build your menu to be easy to update, even if you’re not tech-savvy. Want us to update it for you? We’re always here for you, even when the job’s done (because we always know, it’s never really done, just evolving). Want to highlight a seasonal item or remove a dish that’s sold out? No problem.
Custom Menu Design in Action
Here are just a few examples of how our custom menu design has helped restaurant clients:
- Madurai Kitchen: Bold headings, on-brand colors, and sans serif fonts make their menu easy to scan and find exactly what you’re looking for.
- O’Sullivan’s Restaurant & Bar: Blocks dedicated to various food categories make the menu visually appealing, and the titles are whimsical, just like the brand (Burgers, Not Burgers).
- All Star Drafts: Photos are included with each menu item, so visitors get a glimpse of what they can expect.
Let’s Make Your Menu Work Harder
When you book a restaurant website with us, you get more than just a modern, mobile-friendly site. You also get the option of custom menu design built right in. When we’re designing your site, we’re already thinking about how to make your entire digital presence work smarter, including how customers interact with your food offerings.
From layout and branding to usability and updates, we design menus that reflect your restaurant’s personality and boost sales. Whether you want to highlight your highest-margin dishes, create separate sections for brunch or happy hour, or make browsing easier for customers with dietary preferences, we’ll build a menu that does the heavy lifting for you.
Let’s talk about your goals, and make sure your new website features a menu that drives them forward.
