Owning a restaurant means that you have tight profit margins. In order to drive sales, you need to get the word out about your business and entice customers to come in and dine with you. To make the most of your advertising dollars, you can use search engine optimization (SEO). With SEO, you can not only get more customers but you can also track which of your ad campaigns are working the best.
What is SEO for Restaurants?
SEO for restaurants is the use of keywords plus your location. These combinations of keywords and key phrases make sense for your type of restaurant, such as “Chinese buffet” with the location of “Cleveland.” The ideal key phrase for SEO is 3 to 5 words, one of which should be specific to your location.
These keywords optimize your website when search engines produce results for people who are looking for restaurants in your area.
How SEO Can Bring in More Customers
With an optimized website, you can reach more customers because it will be easier for them to find you. Most people who are searching for a restaurant are in a hurry and do not want to spend more than a minute finding useful results.
Website searchers will usually only look at the first page of search results, so using SEO can help to get you within the top 10 listings.
How to Improve Your SEO
You can improve your SEO for restaurants in many ways. Be sure to use keywords that make sense for restaurant. Avoid industry jargon and use the same words that your patrons would use.
Make sure that your website is designed to load pages quickly, even on mobile platforms. You can also use SEO to build your brand. Use it to generate a buzz about your signature dish or a special event that you regularly offer, such as live music on Friday nights or kids eat free specials.
Tracking SEO Results
Once you have put SEO for restaurants into your website, you will need to track how well your keywords and key phrases are working.
Your website specialist can use Google Analytics, Moz or other software to check on which keywords and phrases are bringing the most customers to your website. It’s then up to a good website design to bring those visitors from your website to your restaurant. After that, let your food do the talking!
Related Article: 7 Ways to Grow Your Restaurant With Local SEO